A report by thortful.com reveals the most popular dog breeds to put on a greetings card.
thortful analysed google search data to reveal not only that cards from our dogs are a growing trend, with terms like Mother’s Day card from the dog enjoying a 51% increase YoY, but that certain breeds are more popular than others.
Labrador Revealed As The Most Popular Dog Breed
thortful analysed google searches for various keywords in 2019 and 2020. Labrador birthday cards enjoyed the biggest increase, with a 181% growth YoY. The most popular dog breed greetings card searches can be seen below:
| Keyword | Google searches (2019) | Google searches (2020) | % change |
| labrador birthday cards | 1,540 | 4,340 | 181% |
| border collie birthday cards | 810 | 1,830 | 126% |
| bulldog birthday cards | 1,090 | 2,040 | 87% |
| cocker spaniel birthday cards | 1,080 | 1,980 | 83% |
| jack russell birthday cards | 1,050 | 1,760 | 68% |
| greyhound birthday cards | 1,410 | 2,290 | 62% |
| golden retriever birthday cards | 930 | 1,490 | 60% |
| staffy birthday cards | 960 | 1,520 | 58% |
| dachshund birthday cards | 3,450 | 5,230 | 52% |
| beagle birthday cards | 1,250 | 1,770 | 42% |
| pug birthday cards | 3,420 | 4,280 | 25% |
| cockapoo birthday cards | 2,620 | 3,040 | 16% |
Cards From The Dog Surge During The Pandemic
The findings also reveal that searches for cards from the dog to mark key occasions have surged since the pandemic started. Dog birthday cards enjoyed an 88% growth YoY, whilst Mother’s Day cards from the Dog saw a 51% growth YoY. The full findings for the different occasions can be seen below:
Mother’s Day
| Keyword | Google searches (2019) | Google searches (2020) | % change |
| mothers day cards from the dog | 8,800 | 13,290 | 51% |
Valentine’s Day
| Keyword | Google searches (2019) | Google searches (2020) | % change |
| valentines day cards from the dog | 1,350 | 2,360 | 75% |
Father’s Day (2/3 months after first lockdown)
| Keyword | Google searches (2019) | Google searches (2020) | % change |
| fathers day cards from the dog | 22,420 | 23,330 | 4% |
Christmas
| Keyword | Google searches (2019) | Google searches (2020) | % change |
| christmas cards from the dog | 16,280 | 23,010 | 37% |
Birthday
| Keyword | Google searches (2019) | Google searches (2020) | % change |
| dog birthday cards | 22,900 | 43,100 | 88% |
Overall, greetings cards from dogs are on the rise. Birthdays and Valentine’s have shown the biggest increase in recent times. We love our dogs, and although they cannot say it, they love us too!
