‘Paw-pourri’: Your home can smell like ‘a new puppy’

Paw-pourri, a plant-based dog food company has created a puppy-scented candle for dog lovers to evoke puppy memories and support the release of the feel-good, bonding hormone oxytocin. The ‘That Puppy Smell’ candle was created after a survey of dog-owning Brits found that the majority (88%) love the smell of puppies and half (52%) said that the smell helped them to bond with their pet, along with science proving that familiar scents can trigger positive emotions.

 

According to British dog owners, puppies are most likely to smell of sweet milk, popcorn, and biscuits. The candle is inspired by these scents, with notes of lavender, a fragrance proven to help people relax and release oxytocin. The scent has also been tested on dog lovers, who said that it reminds them of puppies and brings back happy memories of bonding with their young pet. The unique 25cl scented candle is available for pre-order now and will retail at £24.99.

A plant-based dog food company has created a puppy-scented candle for dog lovers to evoke puppy memories and support the release of the feel-good hormone oxytocin.*

The dog food brand, OMNI , created the ‘That Puppy Smell’ after its survey of 3,000 British dog owners revealed that the majority (88%) love the smell of puppies and half (52%) believe the smell helped them bond with their pet. This is in addition to science proving that familiar scents can trigger positive emotions.**

In a bid to bring the much-loved, calming, ‘new puppy’ smell to all Brits, the company is releasing a limited-edition supply of candles with scents set to recreate the smell of a new four-legged fur baby. According to British dog owners, puppies are most likely to smell of sweet milk, popcorn, and biscuits. The candle is inspired by these scents, with notes of lavender, a fragrance proven to help people relax and release oxytocin.

For those wanting to treat themselves or gift someone else, the ‘That Puppy Smell’ candle will retail at £24.99 and is available to pre-order now on the OMNI website here

The limited-edition candle has been hand-poured in the Chiltern Hills, using 100% soy wax.  It has a 25-hour burn time, is 100% vegan, free of GMOs and paraffin, and comes in a 25cl tin.

Following the creation of the scent, the dog food brand tested the fragrance on 50 dog owners to discover if it really does smell like puppies. Findings revealed that nearly all (95%) of people stated that the candle ‘reminds them of a puppy’ and the majority (85%) confirmed that the scent brings back happy memories of bonding with their own pet.

Scientific research has revealed that the interaction between people and their dogs has been proven to increase levels of oxytocin, a feel-good hormone that also bonds mothers to their babies.*

Committed to improving the health of dogs around the world and lowering the carbon pawprint of the dog food industry, OMNI is a trusted dog food provider backed by veterinarians. OMNI’s 100% nutritionally complete and balanced food provides dogs with delicious, high protein, vegan food as an alternative to many dog food brands that offer processed meat diets that tend to be high in saturated animal fats and chemical additives.

Dr. Guy Sandelowsky, veterinarian and co-founder of OMNI, said,

“We often have customer feedback about how much dogs and people love the smell of our food – so we wanted to dig deeper when it comes to scent and how important it is when it comes to bonding with our dogs. There is evidence that familiar scents can trigger memories and that bonding with pets can release oxytocin for owners and dogs. So, in a bid to spread positivity and bring joy to dog lovers, when there’s so much doom and gloom about, we’re excited to introduce our new product – the puppy-scented candle!

“While the idea of enabling your house to smell of dog might sound like someone’s worst nightmare, our survey revealed that dog owners just love the smell of a new puppy. If you or someone you know wants to remember the puppy days, while feeling good through the natural release of happy hormones and memories, then pre-order our ‘That Puppy Smell’ candle today.”