1 in 4 Dog Owners Will Buy More Presents For Their Pet Than Family

Just under a quarter (24%) of dog owners will purchase more presents for their pet than they will for family or friends this festive season, with small businesses set to benefit the most, according to new research commissioned by American Express Shop Small.

Survey Results show 48% of Dog Owners Will buy Gifts For Their Dog

A survey of 2,000 dog owners across the UK discovered that nearly half (48%) will buy presents and treats for their pet from small independent businesses this year, with three out of five (61%) believing the shop owners make efforts to go the extra mile for their dog, while 70% say they offer unique gifts and services. As a result, three-quarters (76%) say they like to support small, independent businesses wherever possible.

More dog owners will be purchasing presents for their pet (96%) this festive season than for their parents (94%), partner (93%), and siblings (81%). Indeed, almost a third (32%) say they have spent more on their canine friend this year than previous years, with the average owner expecting to part with £20.96 per furry friend over the holidays. Toys (85%), their favourite foods (68%) and a new bed (29%) top the pooch gift wish list.

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Dog Owners Would Rather Spend the Holiday With Their Pet Instead of Family

The Shop Small research also showed that almost half (47%) of owners would rather spend the holidays with their beloved dog than their relatives, with nearly nine out of ten (86%) planning to take part in activities with their furry companion. Two-thirds jump at the chance to watch TV (67%) or listen to music together (66%), while 30% admit they read books to their pooch. Half (51%) insist that their pooch enjoys listening to music, with 32% getting the best reaction out of pop followed by classical (17%) and rock (15%).

American Express is incentivising people to support their local small businesses through its Shop Small Offer, which gives eligible American Express Cardmembers a £5 statement credit when they spend £15 or more at participating small businesses between 1-3 December. The offer can be used up to three times, once per participating small business,