A raw dog food company has analysed publicly available social media data to discover the highest earning dogs on Instagram, and has collated its findings into the ‘Dog Instagram Rich List’.
ProDog Raw discovered that Pomeranian Jiff, who has 10.2m followers on the platform, can command the highest price per sponsored post at £24,600, however Loki the husky was revealed as the most successful dog influencer of the past 12 months, earning an estimated £268,800 through more than 50 sponsored posts and a paid partnership with Toyota USA.
Although the top earning dog in the world can earn the equivalent to a newly qualified teacher’s salary in one post, 70% of the dogs in the top 10 rich list predominantly earn their money through merchandise such as calendars and books.
ProDog Raw, which carried out the ‘Dog Instagram Rich List’ study, has created a calculator where people can compare their salary with the number of posts the average dog influencer would have to share to earn the same as them.
The full Dog Instagram Rich List and dog influencer salary calculator can be found here.
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The top 10 in the 2021 Dog Instagram Rich list are:
- Loki – 2m followers £4,800 per post = £268,800/year
- Manny – 1m followers £2,250 = £141,760/year
- Harlow and Sage – 1.7m followers £3,700 = £37,000/year
- Jiffpom – 10.2m followers £24,600 per post = £24,600/year
- Cruesoe – 824k followers £1,900 per post = £11,400/year
- Tuna – 2.1m followers £5,000 = £10,000/year
- Doug the pug – 3.9m followers £9,100 per post = £9,100/year
- Reagan Doodle – 501k followers £1,200 per post = £6,000/year
- Maya – 2m followers £4,700 per post = £4,700/year
- Turboroo – 307k followers £770 per post = £4,620/year
On average, dog influencers earn £5,800 per post and will partner on 15 sponsored posts a year.
To conduct the research, ProDog Raw analysed the Instagram accounts of dogs that have shared a sponsored post within the last 12 months. If the account showed that no paid partnership, ad or promotion of a product was posted, then the dog influencer was discounted from the study.
ProDog Raw is a raw dog food specialist that was started in 2015, and champions healthier lifestyles and diets for dogs with an expanding range of premium, human-grade ingredients. Its main goal is to raise awareness of the dangers that heavily-processed food presents to dogs and how reverting to a natural diet can benefit a dog’s appearance, behaviour and health. ProDog Raw has just released raw feeding guides for over 300 dog breeds and has information on average weights and a handy calculator to work out feeding amounts for each.
Heidi Maskelyne, founder of ProDog Raw, said:
“It’s truly amazing to see just how much money dog influencers can make for their families and owners, you certainly can’t accuse them of not earning their keep! But with dog-related content proving popular among social media users, it’s hardly surprising that charismatic dogs can command such high prices when they partner with brands. Over the past year these accounts have provided much needed respite from the doom and gloom of the pandemic, and we’ll be sure to keep the Dog Instagram Rich List updated, because you never know, there might be some rising stars who take the Instagram crown!”